How do I reduce zero search results?

So, you've got questions about reducing those pesky zero search results – we've got your back! Whether your customers are searching for the basics like "about" or more niche items within your Shopify catalogue, we've got a few tricks up our sleeves.

The best approach depends on the search term itself. In summary, there are five approaches:

• Add a redirect

• Create a synonym

• Update relevance

• Add a curation

• Enrich your product

Use redirects for terms like "about" and "contact" that lead to static pages. Where it's product-related, redirect your customers by pointing them directly to a product or collection page.

When it comes to products that exist but aren't showing up in the results, it's time to tweak your configuration. Enhance search relevancy, enrich product data, update relevancy field options, or add synonyms to bridge the gaps. It's like giving your search engine a well-refined logic to understand what your customers are looking for.

We recommend avoiding the hassle of manually curating for every odd search term. Long-term management gets tricky. Instead, we recommend making the search configuration smarter by utilising the automation that Reactify Search has to offer.