# Best practices for populating data in Shopify Reactify Search is only going to be as good as the product data that it has to work with. The cleaner and more structured your product data, the more accurate and intuitive the shopping experience will be. So, we're showing you the best ways to optimise your data in Shopify. ### Consistent naming conventions for Shopify tags * All lowercase * No spacing ![Keep an eye out for spacings and inconsistent casing. Make sure naming conventions are consistent.](/files/Zgc8DcPwXjVZxfj2Df7F) If this data is incorrect or inconsistent, it will negatively impact your configuration as things like boosting rules may not work. **Boost rules must exactly match Shopify tags.** Therefore, it is critical to address data inconsistencies before you begin configuring your merchandising settings. ### Proper data population Correctly populating your data in Shopify will ensure that the product will be placed in its optimum position on your listing pages. Things like your search results pages will show products in the proper ranking which helps get the most relevant products in front of customers. * Every product should have a proper `Shopify Tag`. Look out for typos and inconsistencies. * The `Title` and `Description` fields should be keyword-rich. * The `Product Type` fields should be consistent. ### Control how products are grouped Identify products that belong to the same group by utilising 2 fields; **Product Type** or **Shopify Tags**. The configuration of your merchandise will be driven by how products are categorised, and displayed together. It starts by populating your product data in the right way. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://search.guides.reactify.com.au/troubleshooting-and-faq/best-practices-for-populating-data-in-shopify.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.