Redirects

What are redirects?

Add words or phrases that, when searched, will cause the browser to redirect to a different page instead of showing results. Such as "returns" redirecting to the return page instead of displaying product results.

You can direct users to a collection or product page in cases where this is the most relevant search result. However, we recommend using redirects for redirecting pages as opposed to specific products as this ensures that redirects will not compete with search relevance settings.

Best practice for setting up redirects

Capture search terms so that they redirect to static pages, rather than collection pages. This means that it won’t compete with your curation or relevance settings. For example, “stores” redirects to /pages/store-locator.

Redirects are for internal pages, and will only apply to search terms entered into the search bar. They are not related to 301 redirects.

Import redirects in bulk

You can import redirects in bulk by adding them in the More dropdown.