Reports

Our insights utilise search tracking and Google Analytics data, to give you the facts you need about the searches happening on your site. See detailed reports about most clicked items, popular searches and zero results queries, plus track conversions by analysing purchases through search.

Learn critical details, such as product views & clicks, promotion views & clicks (callouts), top sort options, top filter options & values, and pagination.

Tips for using reports to optimise search

• Use insights from zero search results to capture search terms through synonyms

• Compare product views and product clicks to measure engagement rate

• Test different callout imagery with UTM links to help determine the most engaging banner

Modify the time period for analytics

Once Google Analytics is connected, toggle between various time periods to see the performance of search within that time period.