# Why do we exist?

For years, we’ve noticed merchants on Shopify struggle with the fundamentals of online merchandising. It all comes down to the fact that Shopify’s merchandising feature is limited. The out-of-the-box tool is a very basic drag and drop interface making it a manual process and hard for customers to find what they really need on the website.

![](/files/8dzidcdlpwxs0LYSZtDu)

There also isn't enough quality content for merchandising best practices and resources to help merchants take search to the next level. We’ve created Reactify Search to make merchandising easy, and in support of this, we've created this User Guide to demystify the way search solutions work. In this guide, we'll uncover the tricks behind what makes merchandising great. Our goal is so that you walk away with newfound knowledge and are able make site improvements instantly.

Gone are the days of manual merchandising. We're leveraging data the right way to drive efficiency and reach business goals through effective product placement and intuitive shopper experience.


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