User Guide
  • Reactify Search
  • Getting Started
    • Introduction
    • Why do we exist?
    • What can we do for you?
    • What you need to know
    • Preparing for implementation
    • Implementation process
    • Configuring your instance
  • Release Notes
  • Upcoming Features
  • Troubleshooting and FAQ
    • How do I reduce zero search results?
    • How do I create a curation for a collection or search term?
    • How do I set up my "sort" settings?
    • How do I add a banner in a collection?
    • How long should it take for a published curation to reflect on the front end?
    • Why is a product not appearing in a collection?
    • Best practices for populating data in Shopify
    • Where does a "hidden" product go?
  • Theme Extension
  • Dashboard
    • Intro
    • Start Sync
  • Configuration
    • Intro
    • Redirects
    • Synonyms
    • Merged Values
    • Relevance
    • Sort
    • Filters
  • Merchandising
    • Intro
    • Callouts
    • Collections & Search
      • Global Boosting Rules
      • Market-specific merchandising
      • Schedule Merchandising Pages
      • Hide or show products based on Shopify Markets
      • Inventory Rules Based on Shopify Locations
    • Preview
  • CATALOGUE
    • Products
    • Collections
  • Analytics
    • Intro
    • Reports
  • Manage
    • Intro
    • Product
      • Metafields
      • Markets
    • Automations
    • Account
      • Shared Stores
    • Activity Logs
    • Bulk Sync Logs
    • Integrate Search and Image AI
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On this page
  • Where does Analytics data come from?
  • Viewing GA Data in Reactify Search
  • Event Tracking and Reporting: A Comparison with Google Analytics

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  1. Analytics

Intro

This section is a guide to use Analytics and create merchandising strategies based on this.

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Last updated 3 months ago

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Prerequisite: Ensure that Google Analytics is connected to your Reactify Search.

Where does Analytics data come from?

Shopify and Google Analytics.

Data that relates to user behaviour, clicks, and views, will come from Shopify. Sales and revenue data is sourced from Google Analytics.

Here's a breakdown:

Analytics data
Source

Zero search terms

Shopify

Top search terms

Shopify

Product clicks

Shopify

Product views

Shopify

Promotion banner views (callouts)

Shopify

Promotion banner clicks (callouts)

Shopify

Sales

Universal Analytics / GA4

Revenue

Universal Analytics / GA4

Pagination options

Shopify

Filter options

Shopify

Filter values

Shopify

Viewing GA Data in Reactify Search

The Analytics Dashboard in Reactify Search is primarily designed to display data related to Reactify Search itself. Here’s how sales and revenue data from your GA account is integrated

Product Catalogue

  • Navigate to Catalogue > Product Page.

  • Select a product, click Show Search Data, and refer to the analytics_sales_* and analytics_revenue_* fields.

Curation Editor

  • Open a curation and click Settings in the top menu bar (or under "Actions" or "More" dropdown).

  • Enable the relevant sales and revenue fields.

Event Tracking and Reporting: A Comparison with Google Analytics

Our analytics reporting counts the literal number of triggered events. Unlike Google Analytics, we do not currently apply session-based limiting. For example:

  • A customer searching for "dress" and refreshing the page 5 times will be reported as 6 searches.

  • GA might report this as a single search event.

Reports
See how.