> For the complete documentation index, see [llms.txt](https://search.guides.reactify.com.au/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://search.guides.reactify.com.au/analytics/intro.md).

# Intro

{% hint style="info" %}
**Prerequisite:** Ensure that Google Analytics is connected to your Reactify Search. [See how.](/manage/account.md#connect-google-analytics-to-boost-curations)
{% endhint %}

## Where does Analytics data come from?

**Shopify** and **Google Analytics**.

Data that relates to user behaviour, clicks, and views, will come from Shopify. Sales and revenue data is sourced from Google Analytics.

Here's a breakdown:

| Analytics data                     | Source                    |
| ---------------------------------- | ------------------------- |
| Zero search terms                  | Shopify                   |
| Top search terms                   | Shopify                   |
| Product clicks                     | Shopify                   |
| Product views                      | Shopify                   |
| Promotion banner views (callouts)  | Shopify                   |
| Promotion banner clicks (callouts) | Shopify                   |
| Sales                              | Universal Analytics / GA4 |
| Revenue                            | Universal Analytics / GA4 |
| Pagination options                 | Shopify                   |
| Filter options                     | Shopify                   |
| Filter values                      | Shopify                   |

## Viewing GA Data in Reactify Search

The Analytics Dashboard in Reactify Search is primarily designed to display data related to Reactify Search itself. Here’s how sales and revenue data from your GA account is integrated

#### **Product Catalogue**

* Navigate to **Catalogue > Product Page**.
* Select a product, click **Show Search Data**, and refer to the `analytics_sales_*` and `analytics_revenue_*` fields.

<figure><img src="/files/fynbkgBL2lhbY5GzwGX8" alt=""><figcaption></figcaption></figure>

#### **Curation Editor**

* Open a curation and click **Settings** in the top menu bar (or under "Actions" or "More" dropdown).
* Enable the relevant sales and revenue fields.

<figure><img src="/files/ZFSukvXuUPFleN5f7IYQ" alt=""><figcaption></figcaption></figure>

## Event Tracking and Reporting: A Comparison with Google Analytics

Our analytics reporting counts the literal number of triggered events. Unlike Google Analytics, we do not currently apply session-based limiting. For example:

* A customer searching for "dress" and refreshing the page 5 times will be reported as 6 searches.
* GA might report this as a single search event.

{% content-ref url="/pages/NAXj2GnZFh5Dqc3MrvfW" %}
[Reports](/analytics/reports.md)
{% endcontent-ref %}