Intro

This section is a guide to use Analytics and create merchandising strategies based on this.

Prerequisite: Ensure that Google Analytics is connected to your Reactify Search. See how.

Where does Analytics data come from?

Shopify and Google Analytics.

Data that relates to user behaviour, clicks, and views, will come from Shopify. Sales and revenue data is sourced from Google Analytics.

Here's a breakdown:

Analytics data	Source
Zero search terms	Shopify
Top search terms	Shopify
Product clicks	Shopify
Product views	Shopify
Promotion banner views (callouts)	Shopify
Promotion banner clicks (callouts)	Shopify
Sales	Universal Analytics / GA4
Revenue	Universal Analytics / GA4
Pagination options	Shopify
Filter options	Shopify
Filter values	Shopify

Viewing GA Data in Reactify Search

The Analytics Dashboard in Reactify Search is primarily designed to display data related to Reactify Search itself. Here’s how sales and revenue data from your GA account is integrated

Product Catalogue

• Navigate to Catalogue > Product Page.

• Select a product, click Show Search Data, and refer to the analytics_sales_* and analytics_revenue_* fields.

Curation Editor

• Open a curation and click Settings in the top menu bar (or under "Actions" or "More" dropdown).

• Enable the relevant sales and revenue fields.

Event Tracking and Reporting: A Comparison with Google Analytics

Our analytics reporting counts the literal number of triggered events. Unlike Google Analytics, we do not currently apply session-based limiting. For example:

• A customer searching for "dress" and refreshing the page 5 times will be reported as 6 searches.

• GA might report this as a single search event.

Reports