Intro

This section is a guide to use Analytics and create merchandising strategies based on this.

Where does Analytics data come from?

Shopify and Google Analytics.

Data that relates to user behaviour, clicks, and views, will come from Shopify. Sales and revenue data is sourced from Google Analytics.

Here's a breakdown:

Analytics data	Source
Zero search terms	Shopify
Top search terms	Shopify
Product clicks	Shopify
Product views	Shopify
Promotion banner views (callouts)	Shopify
Promotion banner clicks (callouts)	Shopify
Sales	Universal Analytics / GA4
Revenue	Universal Analytics / GA4
Pagination options	Shopify
Filter options	Shopify
Filter values	Shopify

I'm planning to switch to GA4. Can I use this sales data to configure my merchandising?

The short answer is yes. However, at the time of writing, none of the historical data would carry over due to GA4 structuring data differently than UA (Universal Analytics/Google Analytics).

Google has not officially announced plans to migrate data from the old GA to GA4 – so the best approach is to prepare for all historical data to be wiped and start tracking in GA4 asap.

We recommend implementing GA4 as soon as possible.

By doing so, you should have at least 6+ months of data by the time UA reaches end of life. Having sales and revenue data will allow you to optimise Reactify Search, and leverage this to configure boost rules.

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