Market-specific merchandising

Create curated merchandising specific to each market and implement market-specific boosting rules and product placements.

This feature effortlessly streamlines your merchandising efforts and is best suited for merchants who have a single Shopify store catering to multiple markets. It empowers merchants to harness the full potential of the same Shopify catalogue, providing the flexibility to apply specific merchandising rules either globally or to selected markets, all in one unified platform.

Imagine having a separate promotion for the international market (INT) compared to other markets. With this feature:

Promotional products for INT can be prominently placed at the top.
Merchandising for other markets can be driven by entirely different boosting rules.

This flexibility not only enhances efficiency but also ensures a bespoke merchandising strategy tailored to the unique needs of each markets.

How to create a curation for a market

Create a curation as you normally would
Within the curation, set up the desired rules
Apply the curation to a specific market

By clicking on the checkbox, you are applying the specific curation to that market. You can select multiple checkboxes to apply the rules to 1 or more markets. If none of the checkboxes are selected, then the curation will not apply to any markets — this means that they will only appear on the storefront if there is no market enabled for the customer.

Multiple curations can be created, each specifying a unique market through the checkbox within the "Markets" settings. The examples below showcase the distinct merchandising strategies for INT, AU, and NZ.